After studying Culinary Arts at Le Cordon Blue in Paris, Mara started her career working in catering and events. When the pandemic hit and work was low, Mara pivoted and started a meal delivery service with healthy, fresh, and home cooked heat-and-eat meals. When the orders kept on coming, her sisters joined her in the company to help.

Our challenge was to create an identity system that felt approachable and personal, whilst standing out amongst competitors. It was important that we injected brightness and vibrancy into the identity to reflect Mara’s flavorful and colorful cooking.