Amsterdam based coffee roaster Brandmeesters pioneered the specialty coffee wave in the 90’s. But time has passed and the coffee marketplace has become increasingly crowded with competition in every corner. Brandmeesters invited us on board to redefine the brand strategy and visual identity. Our brief was to create a contemporary yet timeless brand that honors the 30 years of experience and knowledge of the coffee roaster.

Together with Bonnie Barlag Studio - who took on the interior design of the brand new flagship store - we created a refreshed identity that was inspired by elements of the Amsterdamse School architectural movement. The ‘building blocks’ in the brand patterns symbolize the years of experience and knowledge Brandmeesters brings to the table.